There’s no postulate to boot the bucket dorsum hundreds of years to imagine the consummate bemusement people would convey experienced when faced alongside an everyday device such every bit an iPhone: what would convey been scientific discipline fiction exclusively a generation agone tin forthwith endure flora inward the pockets of many average high-schoolers.
With technology evolving inward leaps too bounds too novel trends coming too going at the speed of light, imagining the futurity of communications is a occupation that’s both challenging too exciting.
The Future Will Be Data-Powered
It’s no hole-and-corner that information volition endure increasingly of import inward the day-to-day workings businesses too the lives of consumers, alongside the one-time increasingly proficient at collecting, analyzing too utilizing information for marketing too communication purposes.
Real-time information gathering volition enable real-time responses, alongside brands empowered to react to consumer experiences too feedback every bit it happens. Advances inward artificial word – too inward a higher house all, its increasing availability too affordability inward the shape of user-friendly software solutions – volition create AI-powered information collection too analysis a reality for fifty-fifty pocket-size companies.
With these advances come upward legitimate concerns virtually user privacy too misuse of personal information. Data privacy too safety must boot the bucket first-level concerns for businesses wishing to utilize information to create really meaningful client experiences. One major development inward this plain is the recent implementation of the European Union General Data Protection Regulation (GDPR), which aims to fundamentally reshape the way personal information is handled across all manufacture sectors yesteryear making its sharing every bit modular every bit possible too granting consumers ownership of their ain data.
While GDPR compliance tin experience burdensome too restrictive, increasing consumers’ command over their information volition encourage companies to focus on their reputability, user-friendliness, security, too transparency, hence fostering client trust.
That Data Will Become Increasingly Visual
They tell a motion-picture exhibit paints a K words. One way to really harness the might of information is to channel it into highly visual formats that everyone tin understand, alongside information visualization (or DataViz) becoming an increasingly hot theme alongside a myriad of potential applications from a communications too marketing betoken of view.
The human encephalon processes paradigm meliorate than text, making blueprint elements, charts too graphs a highly efficient way to larn the message across, peculiarly when dealing alongside raw information or large amounts of information that tin appear overwhelming. Data visualization helps pause that information downwardly into easily understandable chunks that on the ane mitt assist businesses honour insights to boost their sales too marketing, too on the other render consumers alongside appealing interactive information that is far to a greater extent than captivating than raw data.
While information visualization inward ane shape or some other has been only about for years (notably inward journalism), it’s forthwith entering a novel era every bit to a greater extent than too to a greater extent than companies realize the potential of the information produced on a continual footing yesteryear their day-to-day operations. As businesses boot the bucket to a greater extent than too to a greater extent than data-savvy, information visualization volition play an increasingly large business office inward the way they communicate their brand.
Brand Communication Will Become More too More Immersive
Last year, the music streaming service Spotify collected information from millions of users too cross-referenced it alongside locations too demographics to create their “How Students Listen 2017” microsite. The storytelling potential of information is huge too laid to growth exponentially ane time it’s no longer restricted to a rectangular browsing window. As nosotros discussed above, humans are really visual creatures too their perception organisation is optimized to seeing inward iii dimensions, which way that virtual too augmented reality is a huge bargain for the futurity of create storytelling.
While the technology has existed for decades, VR too AR devices exclusively lately left the realm of scientific discipline fiction to create their way into the average consumer’s day-to-day life, notably via games such every bit Pokemon Go.
The tech giants Apple (with the recent iPhones 8+ too X) too Samsung (who lately strengthened their partnership alongside Google) are currently leading the way when it comes to augmented reality via mobile. At the same time, VR headsets that offering a totally immersive experience are becoming increasingly accessible. What does this hateful for brands? While AI-powered information analysis enables marketers to create meaningful experiences that are tailored to stand upward for private needs, consumers are increasingly bombarded alongside advertising, important banner blindness is becoming a existent effect – too that’s earlier taking into concern human relationship the problems posed yesteryear advertizement blockers.
By offering captivating immersive experiences alongside high amusement values, brands tin circumvent shortening attending spans too connect alongside consumers position off yesteryear to a greater extent than traditional formats.
And What Happens When We Bring In the Bots?
AI-powered chatbots are already a fixture for thousands of brands across the planet. Beyond their obvious (and increasingly sophisticated) uses from a client back upward perspective, chatbots utilisation Natural Language Processing to converse alongside consumers inward human language, response to complex requests, recommend products, have payments too offering post-sale follow-up, all inside a brand’s ain app or via pop messaging platforms such every bit Facebook Messenger or WhatsApp.
Voice-based chatbots shape the footing of virtual assistants such every bit Apple’s Siri or Amazon’s Alexa. Unlike alongside traditional search engines, customers are able to really “converse” alongside brands, hence bridging the gap betwixt consumer motivations too keywords. And alongside online experiences increasingly probable to movement away from the aforementioned rectangular browsing window, chatbots are ideally suited to stand upward for correct into to a greater extent than immersive interfaces that are intuitive to users’ daily lives.
We’re non quite at that spot yet, but the possibilities are endless. And let’s only exit this ane here: Facebook, whose Messenger platform currently has ane billion users too counting, too owns Oculus, ane of the biggest VR tech companies out there.
In conclusion? Increasingly sophisticated AI-powered information collection too analysis is creating huge opportunities from a marketing too communications perspective, alongside brands already able to create client experiences that are simultaneously highly personalized too entertaining – too the possibilities are endless when it comes to what tin endure achieved ane time y'all add together VR/AR, chatbots too a sprinkling of storytelling into the mix.
At the same time, there’s a growing concern when it comes to user privacy too misuse of personal data. By working hand-in-hand alongside consumers to construct trust through transparency too genuine interest inward their online safety too privacy, brands tin exclusively strengthen their might to create meaningful relationships alongside their customers. The sky’s the limit.
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